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VOXTER is a video debate platform and an arena for public opinion: one daily topic, a 60-second video stance, public voting and Changed Minds. We built the complete mobile ecosystem from scratch, now live in Bulgaria.
Social video · Public opinionDon’t chase likes. Change minds.
VOXTER is an innovative startup aiming to revolutionize social video content by creating a "Voice Arena" — a platform where ideas compete and community voices determine value. Unlike passive video platforms, VOXTER combines TikTok-style short-form video with structured daily debates, gamification, and community-driven content governance.
The platform targets young, engaged users who want to express opinions, compete intellectually, and earn rewards based on the quality of their arguments. Every day brings one topic: take a stance For or Against, defend it in a 60-second video, and let the community decide. When a viewer switches sides, the creator earns a Changed Mind.
A complete mobile ecosystem, from scratch.
VOXTER approached Generic Soft with an ambitious vision: build a complete mobile ecosystem from scratch that would handle video recording, processing, AI moderation, real-time voting, gamification, monetization, and community governance — all while meeting strict App Store and Google Play compliance requirements.
01Developing a seamless video pipeline with unique features like 8-second "blind blur" for suspense
02Implementing AI-powered content moderation to ensure platform safety and App Store compliance
03Building a sophisticated gamification system with points, levels, leaderboards, and rewards
04Creating a monetization framework with in-app purchases while navigating Apple/Google policies
05Designing scalable infrastructure to handle video processing and high-traffic voting periods
06Delivering an MVP to App Stores within 15 weeks while planning for post-launch feature expansion
Full ownership, from architecture to App Store.
Generic Soft took full ownership of the technical delivery, from architecture design to App Store submission. Our team worked closely with the client's vision while providing technical guidance on feasibility, compliance, and best practices.
The collaboration followed an MVP-first approach — launching a functional app quickly, then iterating with advanced features. This strategy allowed the client to validate the concept with real users while we continued development of premium features.
Our team ensured smooth delivery across 7 phases over 20 weeks.
Backend developers
Frontend / mobile developers
A DevOps engineer
A UI/UX designer
A dedicated project manager
One topic. Two choices. Real influence.
The opinion loop at the heart of the app, delivered as an MVP and then extended phase by phase.
15 weeks MVP delivered to App Store and Google Play 7 phases Over 20 weeks of delivery 60 sec Video stance per topic BG · EN Bilingual from day one Daily topic 01One topic takes center stage in the public conversation every day.
Take a stance 02Choose For or Against. No vague reactions, no hidden position.
Speak up on video 03Share a 60-second video with your face and voice.
Community votes 04Swipe to vote for the opinion that feels stronger and more convincing.
Changed Minds 05When a viewer switches sides, the creator earns a visible Changed Mind.
Six systems behind every debate.
Daily Debate System • Admin-controlled daily topic scheduling (7 days ahead) • Emergency "breaking news" topic capability for urgent discussions • Future community topic proposal and ranked voting system Video Content Engine • 60-second video recording with native camera integration • Unique 8-second "blind blur" feature — viewers can't see who's speaking initially, building suspense • Cloud-based video processing and CDN delivery • Video archival system with 7-day profile rotation Gamification & Engagement • Swipe-based voting (Tinder-style: left = disagree, right = agree) • VoxPoints earned through activity and successful arguments • Progressive level system (Bronze → Silver → Gold → Platinum → Imperator) • "In the Circle" metric showing active audience engagement • "My Legacy" lifetime achievement tracking • Weekly Top 10 Leaderboard with monthly G.O.A.T. Chart AI-Powered Moderation • AWS Rekognition integration for automated content screening • Detection of violence, weapons, explicit content, and policy violations • Pre-publish moderation queue with manual review capability • Community flagging system with false-flagger penalties • 3-strike ban system for repeat offenders Monetization Features • Arena Pass subscription model for premium access • VoxCoin virtual currency with in-app purchase packages • BeatIt Challenges — paid debate challenges where users post claims and others respond • Tell Me — Cameo-style personal video request system • RevenueCat integration for cross-platform IAP management Admin Portal • Comprehensive web-based administration panel • Topic scheduling and management tools • Content moderation queue and user management • Analytics dashboard with campaign performance metrics • Transaction logs and revenue reportingLaunch campaigns, powered by real results.
Weekly topic recaps and results from the live app, shared across Voxter’s social channels after the launch in Bulgaria.
Built with
Mobile application React Native iOS 18+ / Android 12+ Firebase Cloud Messaging Firebase Analytics Backend NestJS (Node.js) TypeORM PostgreSQL (AWS RDS) Redis (ElastiCache) JWT Authentication OAuth (Google, Apple, Email) Cloud infrastructure (AWS) S3 MediaConvert Rekognition CloudFront ECS Fargate Lambda VPC with Security Groups DevOps & CI/CD Terraform Docker GitHub Actions CloudWatch Third-party integrations RevenueCat AWS Rekognition APNs / FCMLaunched, compliant and built to grow.
VOXTER went from vision to a live app on both stores, with the infrastructure and architecture ready for the next phases.
Technical achievements Successfully delivered MVP to App Store and Google Play within 15 weeks Implemented complete video pipeline from recording to CDN delivery Achieved App Store compliance with proactive AI moderation Built scalable infrastructure handling video processing and real-time voting Created flexible architecture supporting rapid feature iteration Platform capabilities Supports thousands of daily video uploads Real-time vote counting and leaderboard updates Sub-second video feed loading via CDN optimization Cross-platform consistency between iOS and Android Bilingual support (Bulgarian and English) Business impact Enabled client to launch and validate innovative social video concept Created sustainable monetization through subscriptions and virtual currency Built engaged community through gamification and competitive elements Established foundation for future community governance features Future development Full community topic proposal and voting system Advanced "In the Circle" visualization with animated graphics Expanded badge and achievement system Overall all-time leaderboard G.O.A.T. Chart with real cash prizes for top performers Multi-country expansion with localized topic feeds Enhanced analytics and creator insightsThe platform architecture supports these planned enhancements.
