Engineering teams built around your needs — from solo engineers to full-scale squads.
SOFTWARE DEVELOPMENT Custom Software Development Web Application Development Backend Development Frontend Development E-commerce Development MVP Development SaaS Development UX/UI Design AI & MOBILE Machine Learning Deep Learning Computer Vision Natural Language Processing Agentic AI LLM Integration iOS App Development Android App Development Cross-Platform App Development CLOUD, QA & DATA Cloud Migration Cloud Architecture DevOps & CI/CD Cybersecurity Software Testing & QA Automation Testing Business Intelligence Big Data CRM All Services → OUR PRODUCTSSell more in every chat Support that never sleeps Every delivery in the loop Campaigns people answer
Product offers, cart reminders and checkout — right inside Viber, where your customers already are.
Boost my salesPrecise Microclimate Remote Control Full Traceability Autonomous Operation
Automated management of temperature, humidity, lighting, and ventilation for reliable breeding of beneficial bioagents.
Request a DemoWe've delivered 60+ projects across 11+ sectors. Experience in your industry? We have it.
Agriculture Banking Fintech Insurance Healthcare Real Estate Logistics IoT AI Cybersecurity Blockchain All Industries → Careers Technologies Our Work BlogFace2Face Field Sales.
Rewriting a decade-old, framework-less PHP backend in modern Laravel for a European field-sales company, while hundreds of salespeople keep working on the existing apps.
Sales & field marketing · Platform rewriteThe platform behind daily field sales.
A European field-sales company whose in-house platform runs its daily operations. Hundreds of salespeople use a tablet app, and managers use an admin console.
Generic Soft is rebuilding the backend from scratch in modern Laravel on managed cloud infrastructure, keeping the existing apps working against a new API.
Who depends on it Hundreds of salespeople on a tablet app Managers on an admin console New Laravel API Existing apps keep workingTen years of growth, one fragile backend.
More than ten years of growth had left the platform with:
01A framework-less PHP backend
02No automated tests
03Security gaps
04A fragile job server
05Imports and reports that broke at real volumes
06Knowledge held by one person
A rebuild from scratch, without stopping the business.
Generic Soft is rebuilding the backend from scratch in modern Laravel on managed cloud infrastructure, keeping the existing apps working against a new API.
Discovery and architecture: a fresh PostgreSQL design and a rehearsed cutover plan, validated by an independent reviewer
Specification by discovery: weekly sessions with the product owner turn the legacy behaviour into recorded decisions
Full domain rebuild: sales, campaigns, teams, customers, timesheets, reporting, contracts and payments
Security by design: modern authentication, no raw SQL, secrets out of the code, GDPR retention
AI-assisted development with continuous testing and deployment
A maintainable platform, taking shape.
Six months into the rewrite, the new backend is replacing a decade of ad-hoc code with a standard, tested foundation.
0 → 1000s From zero automated tests to thousands 200+ Merged changes in about six months from a lean team Codebase StandardA standard, maintainable codebase in place of a decade of ad-hoc PHP.
Security By designMain security risks designed out, not patched.
