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Carrousel Digital runs online storefronts for fashion and lifestyle brands. We rebuilt its storefront platform on a headless stack.
E-Commerce & DigitalWhat stood in the way
Brand sites were slow on mobile and conversion rates were falling.
Each new brand launch required weeks of custom theme work.
Our solutionHow Generic Soft helped
We built a headless storefront framework on Next.js and Shopify Hydrogen with a shared component library.
Algolia search, image optimisation and edge caching brought mobile load times down sharply.
OutcomesWhat changed for Carrousel Digital Limited
✓ Mobile pages load in under two seconds. ✓ New brand storefronts launch from a shared template. ✓ Higher conversion rates across migrated brands. ✓ One codebase for all storefronts. “Our stores are faster and launching a new brand is now routine.
Managing Director Carrousel Digital LimitedFrom kickoff to production in four phases.
Weeks 1–2 DiscoveryWorkshops with Carrousel Digital Limited stakeholders, codebase review and agreed goals, scope and ways of working.
Weeks 3–4 PlanningArchitecture decisions, backlog setup, team onboarding and the delivery pipeline.
Ongoing DeliveryTwo-week sprints with demos, code reviews, automated testing and transparent reporting.
Launch+ ScaleProduction release, monitoring, performance tuning and knowledge transfer.
